Not too long ago, I watched a PR disaster unfold in real time on Facebook. I won’t name any names as I still support the organization that committed the social suicide, and would hate to further embarrass them. That being said, it was with great chagrin I saw them take a misstep at every turn through out the crisis, when it could have been so easily a) prevented and b) resolved even after it was in full swing. Hopefully we can all learn a little from their mistakes. I know I did, and for your benefit here is some of what I took away from that disaster.
