This stops just short of a total mind melt.
Entries Tagged as ‘business’
03/03/2010
the (truly staggering) state of the internet [video]
Filed under business, google, internet, marketing, social bookmarking, social media, social-networking, twitter, web 2.0
02/05/2010
weekly social wrap 2/5/10
This week’s big topic seemed to be Facebook’s 6th birthday, and Foursquare’s rapid adoption by business. A sixth year and a now 400M-strong active user base shows that Facebook is the place business needs to be. Foursquare’s strong showing of a tripled user base in three short months, as well as the launch of a business campaign page, shows that Foursquare is where businesses will need to be in the near future.
The articles below make the case better than I can. I’ve also thrown a few great pieces on CSR, and some thoughtful reflections on social media’s past, present & future.
Filed under business, communication, facebook, fan-pages, internet, marketing, public relations, social media, social-networking, web 2.0
10/31/2009
how to create (and fix) a real time social media PR disaster
Not too long ago, I watched a PR disaster unfold in real time on Facebook. I won’t name any names as I still support the organization that committed the social suicide, and would hate to further embarrass them. That being said, it was with great chagrin I saw them take a misstep at every turn through out the crisis, when it could have been so easily a) prevented and b) resolved even after it was in full swing. Hopefully we can all learn a little from their mistakes. I know I did, and for your benefit here is some of what I took away from that disaster.
Filed under branding, business, communication, controversy, marketing, public relations, social media
Tags: pr, social media
07/06/2009
we have completely devalued information
Now, in theory, I do like the concept of providing a bit of free information in order to entice people into paying for the rest of the content, but theory doesn’t always match reality. Where is the cut off point?
Filed under business, internet, marketing, seo, social media
05/20/2009
social media 101: downtown alliance meeting 5.19.09
Yesterday I had the priveledge of attending the Grand Rapids, MI Downtown Alliance’s Social Media 101 info meeting. Ian MacLurg and Joel Leo of Pomegranate Studios presented. Ian and Joel presented first what they felt are the core tenants of sociail media: Communication Social media is a two-way channel between customers and a brand, not [...]
Filed under branding, business, communication, marketing, social media, social-networking
