Entries Tagged as ‘public relations’

02/05/2010

weekly social wrap 2/5/10

This week’s big topic seemed to be Facebook’s 6th birthday, and Foursquare’s rapid adoption by business. A sixth year and a now 400M-strong active user base shows that Facebook is the place business needs to be. Foursquare’s strong showing of a tripled user base in three short months, as well as the launch of a business campaign page, shows that Foursquare is where businesses will need to be in the near future.
The articles below make the case better than I can. I’ve also thrown a few great pieces on CSR, and some thoughtful reflections on social media’s past, present & future.

10/31/2009

how to create (and fix) a real time social media PR disaster

Not too long ago, I watched a PR disaster unfold in real time on Facebook. I won’t name any names as I still support the organization that committed the social suicide, and would hate to further embarrass them. That being said, it was with great chagrin I saw them take a misstep at every turn through out the crisis, when it could have been so easily a) prevented and b) resolved even after it was in full swing. Hopefully we can all learn a little from their mistakes. I know I did, and for your benefit here is some of what I took away from that disaster.

02/23/2009

following the fray: a look back at the facebook TOS debacle

There is no doubt that Facebook’s changes to their Terms-of-Service was the hot blog topic last week. Let’s recap the events blow-by blow. The Consumerist originally broke the story with the quasi-sensationalist (and ridiculously-long-titled) blogpost Facebook’s New Terms of Service: We Can Do Anything We Want With Your Stuff Forever. Facebook’s terms of service (TOS) [...]

02/15/2009

even twitter is investigating cash4gold

I’ve been keeping up with Cash4Gold on Twitter for the past week, and noticed I hadn’t received any tweets from them lately. I wasn’t particularly sad, as most of their tweets were self-serving propaganda and pro-gold drivel. I was, however, curious. I checked out their Twitter page and was greeted by this message: Interesting. I [...]